44: The Obama Presidency, one of the Washington Post’s blogs, today came out with a new monthly feature where they’ll have a group of five experts (for today, that’s Craig Newmark, Andrew Rasiej, Ellen Miller, Jon Henke, and David Weinberger) examine the new WhiteHouse.gov website: Grading WhiteHouse.gov
Excerpt:
For all the innovations of Obama’s WhiteHouse.gov — yesterday, officials announced that it will distribute tickets to the Easter Egg Roll online — online observers, a sometimes prickly, often exacting, let’s-get-ahead-of-the-curve bunch, are left wanting for more. Take the issue of generating comments. Allowing comments on blogs is a given, nothing more than an online SOP. BarackObama.com and Change.gov allowed comments. But WhiteHouse.gov doesn’t — at least not yet.
To which I left the following comment:
Citizen engagement (in the form of public participation) covers a whole range of activities from merely providing citizens with useful and timely information, to soliciting citizen feedback, to collaborative drafting of policies, and last but not least all the way up to granting citizens certain decision making powers.
First and foremost, this is about process: Where can participation be helpful or required, and to what degree? What promises are being made to the public at each level and phase of public participation and how can the organization leading the engagement effort make sure these promises are consistently being kept? Only then does the question of tools come into play.
Anyone serious about public participation must get these basics right for it to achieve the desired outcomes.
With that in mind, I seriously doubt that simply turning on comments on the WhiteHouse.gov official blog would qualify as meaningful participation. Worse yet, in some cases it might even be counter-productive to quality citizen engagement.
The experiments we saw on Change.gov were definitely a step in the right direction. However, from a public participation standpoint there were many best practices the transition team did not yet manage to adhere to. Moreover, none of the tools that were used on Change.gov (IntenseDebate, Google Moderator, Salesforce Ideas) were really built to scale (much less in a public participation environment), and they all struggled with the massive onslaught of user contributions.
So rather than getting impatient with the new administration, my advice to them would be to address the participation piece with great care and caution and to innovate one step at a time. Identify the most promising use cases and work your way up the ladder of public participation. Definitely continue in the spirit of experimentation that was visible on Change.gov, but make sure you don’t fail too badly too often as the participants’ trust, once broken, will be hard to recover.
For all I know, the current linear models of commenting on the web (be it threaded or non-threaded comments, with or without ratings, advanced sorting etc.) do not scale. If the activity we’ve seen on Change.gov is any indication, the WhiteHouse.gov web team might be well-advised to hold off on any general roll-out and only use comments where they absolutely don’t have any better alternatives.

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