How Quora Does Opt-In Anonymity

by Tim on January 20, 2010

As I suggested a few weeks ago, there might be a lot to gain if e-participation systems offered “more flexible ways of dealing with identity” than the one-size-fits-all approach that’s currently predominant:

  • By giving participants better overall control of how much information they want to reveal about themselves (vis-a-vis the application as well as other participants)
  • By offering more fine-grained identity and anonymity options at the activity or process level (not just the project level)
For example, a group brainstorming exercise could rely on the following three parameters:
  • Default identity setting: This would be defined by the convener/facilitator, a user’s identity is either shown or not shown along with the idea they submit (anonymous idea)
  • Default override option: Here, the user either has the option to change whatever the default setting is (i.e. reveal her identity when the default is set to anonymous and vice versa), or the user doesn’t have that option
  • Identity revelation: For anonymous contributions, this setting defines if the identity will be revealed during or at the end of the process: always (all anonymous ideas will be revealed at the end), never (all anonymous ideas stay anonymous and can’t be revealed), or optional (the user decides if and when to reveal their identity)
This would allow for scenarios that are completely public, completely anonymous as well as those that give more flexible control to participants.
Last week, I came across a nice example of what this process might look like. Quora is a newly launched social web application that aims to build “a continually improving collection of questions.” Their identity parameters for the process of submitting new questions are currently set as follows:
  • Default: user identity is shown
  • Override: yes, user can choose to post questions anonymously
  • Revelation: no (the identity of the post remains hidden and can’t be revealed; however, the user can choose to post publicly in the comments)
The following screenshots illustrate the process of first posting a contribution anonymously and then revealing one’s identity in the comments later:
1. User prepares a new question

Quora - Home

2. User checks option “add question anonymously”

Quora - Home-2

3. Anonymous question appears (user identity not shown)

Quora - What are the three biggest items in California's state budget?

4. User chooses to reveal identity

Technically, this applies to the comment section, not the original question. But you can see how the same would apply if the user were to reveal the authorship of her original question.

Quora - What are the three biggest items in California's state budget?

5. Posting appears with user identified

Again, in the case of Quora this applies to the comment section, not the original question.

Quora - What are the three biggest items in California's state budget?

It’s obvious how this could be useful. In brainstorming, it is crucial to suspend judgment during the ideation process. Allowing participants to post anonymously would invite participation from those who are otherwise too afraid to post half-baked ideas. Requiring all participants to post anonymously might serve as a nice equalizer in cases where a lot of strong voices are dominating the discussions.

Related posts:

  1. Anonymity in Public Participation

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: